What is Haro and How Can I Use It for Link Building and Public Relations in 2024

Are you struggling with issues of link building and public relations (PR) in 2024? Are traditional methods failing to generate the desired results? If so, it might be worth looking into Help A Reporter Out (HARO). HARO is a powerful yet underutilized platform that can help digital marketers and businesses to raise their profiles and generate backlinks. With secured placements in top-tier media outlets, such as The New York Times or Forbes, using HARO link building and PR can amplify your content marketing strategy. In this blog post, we’ll explain what HARO is, how you can use it effectively for linking building & PR in 2024, plus share some tips from industry experts on strategies they find most successful. Read on to learn all about leveraging the power of HARO!

What Is HARO?

HARO is a free online platform that connects reporters and sources. It was launched in 2008 by Peter Shankman, and its purpose is to help journalists find the information they need for their stories. In turn, sources can gain exposure through media placements. For example, if you have expertise on a certain subject, a reporter may find your profile on HARO and contact you to interview you for an article. To sign up to HARO as a source, all you have to do is create an account and select the topics you’re interested in.

How Can You Use HARO For Link Building & PR In 2024?

According to Marketing Agency Dallas, HARO can be used for link building and PR in several ways. Firstly, it’s an excellent platform to build relationships with reporters who write about your industry or sector – this can open the door for future placements of your content in their publications. Secondly, when responding to queries from journalists that are relevant to your business, make sure that you include a link back to your site within the comment body; this will help to generate backlinks and improve your SEO. Finally, you can also use the platform to identify upcoming trends as reporters will often post queries about current topics that they’re researching – this gives you an insight into what people are talking about and could be useful for creating content or engaging in relevant conversations online.

Tips For Using HARO Effectively In 2024

Here are some top tips from industry experts for using HARO effectively in 2024:

1. Set Up Email Alerts:

The best way to make sure you don’t miss any opportunities is to set up email alerts so that when a query related to your niche appears on the site, you receive a notification immediately. Dallas SEO explains that this allows you to respond quickly before other sources jump in.

2. Make the Most of Your Profile:

Take the time to upload a quality profile picture and write an engaging bio that provides information about your business and expertise – this will make you stand out from other sources and increase your chances of being selected for an interview or content feature.

3. Track Your Performance:

Use HARO’s tracking tool to measure how well your pitches are performing – this will allow you to gauge what works best for you as a source, so you can adapt tactics accordingly in future campaigns.

4. Read Before Responding:

It’s important to read queries thoroughly before responding; research the publication itself, if it’s relevant to your niche, and think carefully about how best to tailor your response so that you stand out from the competition.

5. Take Advantage of Free Resources:

Most HARO queries are free, so take advantage of this by responding to as many as possible – even if you don’t get a response initially, it’s still worth following up with a polite reminder email to increase your chances of being featured.


HARO is a powerful platform for link building and PR in 2024; whether you’re looking to gain exposure or generate backlinks for SEO purposes through HARO services,  leveraging the power of the platform should be part of your content marketing strategy. By using our tips above and taking the time to set up an effective profile and track your performance, you can maximise your chances of achieving success on HARO!

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